🗣️ Voice: What Emplifi sounds like
Our tone of voice is designed to support every user interaction. The goal is always to guide our users with compassion and care.
In line with our brand mission, our product voice is guided by these principles:
- Supportive: We guide, assure, and champion users. We’re here to help.
- Clear: We keep it simple and direct. We don’t use jargon or vague language.
- Inclusive: We speak to a wide audience with humanity, respect, and empathy.
- Professional: We’re consistent and factually correct, always.
- Friendly: We use a warm and engaging tone—but never at the expense of clarity.
As a result, our in-product copy should always be:
- Easy to read
- Clear and concise
- Helpful and professional
- Empowering and inclusive
In short, we sound like a helpful, professional guide—never robotic, never arrogant.
🎙️ Tone: How we express our voice
Tone helps users feel supported and confident—especially in moments of uncertainty, like when something goes wrong or a task is complex.
But it’s not just about sounding “nice.” It’s about building trust and clearly and carefully guiding users through their journey.
Whether we’re confirming a successful action, explaining an error, or introducing a new feature, our tone should always reflect the user’s context.
Keep the message human, helpful, and to the point.
💡 Emplifi’s tone of voice
While our voice stays consistent, our tone adapts to the situation.
Use this table as a quick check to guide your tone in different situations:
✅ We are… |
❌ But not… |
---|---|
Empathetic |
Fluffy |
Friendly |
Jokey |
Authentic |
Blunt |
Confident |
Arrogant |
Expert |
Bossy |
✍️ Style: Practical guidelines
Here are some quick rules to help you write UX copy for Emplifi clearly and effectively:
Use plain, accessible language
Use marketing buzzwords or slang
Keep sentences short and scannable
Write long blocks of text
Avoid jargon, slang, and acronyms
Use creativity at the expense of clarity
Use active voice
Use passive voice unless necessary
Write like a clear, helpful guide
Sound robotic or overly formal
These principles ensure users can navigate the platform with confidence and ease.
For more practical guidelines, refer to the section on UX Writing patterns