Product voice & style

🗣️ Voice: What Emplifi sounds like

Our tone of voice is designed to support every user interaction. The goal is always to guide our users with compassion and care.

In line with our brand mission, our product voice is guided by these principles:

• Supportive: We guide, assure, and champion users. We’re here to help.
• Clear: We keep it simple and direct. We don’t use jargon or vague language.
• Inclusive: We speak to a wide audience with humanity, respect, and empathy.
• Professional: We’re consistent and factually correct, always.
• Friendly: We use a warm and engaging tone—but never at the expense of clarity.

As a result, our in-product copy should always be:

• Easy to read
• Clear and concise
• Helpful and professional
• Empowering and inclusive

In short, we sound like a helpful, professional guide—never robotic, never arrogant.

🎙️ Tone: How we express our voice

Tone helps users feel supported and confident—especially in moments of uncertainty, like when something goes wrong or a task is complex.

But it’s not just about sounding “nice.” It’s about building trust and clearly and carefully guiding users through their journey.

Whether we’re confirming a successful action, explaining an error, or introducing a new feature, our tone should always reflect the user’s context.

Keep the message human, helpful, and to the point.

💡 Emplifi’s tone of voice

While our voice stays consistent, our tone adapts to the situation.

Use this table as a quick check to guide your tone in different situations:

✍️ Style: Practical guidelines

Here are some quick rules to help you write UX copy for Emplifi clearly and effectively:

These principles ensure users can navigate the platform with confidence and ease.

For more practical guidelines, refer to the section on UX Writing patterns