Addressing users

you, we, your, my, them, their

You, your versus my

Address the user as "you" when possible to get them involved in the action.

For example, Select the profiles you want to connect and choose how you’ll use them.

When speaking directly to the user, use "your". For example, "find it in your dashboards", "your searches".

Use My to emphasize that the user owns the content, such as My dashboards, My searches. Mostly, my is used for naming a section of the platform.

Avoid mixing your (or you) and my in one sentence.


DoSpeak directly to the user: You’ll find it in your dashboards.Don’tDon't mix my and your in one sentence. You’ll find it in My dashboard.

They, them, their and theirs

Use "they, them, their and theirs" to keep up with inclusive language. Every time you’re not 100% sure about gender, use these to avoid discrimination.