Naming helps users understand the product and its functions.
However, always ask yourself if something really needs a name. Sometimes, a mere description is enough and adding a specific name could become friction.
As Polaris suggests, a good product or feature name:
- Helps users understand what the experience represents
- Fits into the product's information architecture
- Makes sense when compared to other products, features, websites, or events in the same market
- Does not have negative or weird connotations